For this pitch, I thought of the typical business type person who would
stay in this hotel. Typically, a person who goes on a business trip
would often focus on their work. With that idea in mind, I took into account
of trying to get this business person to unwind. As a result the idea resulted
in the person naturally unwinding in their environment. So a lot of this pitch is heavily based
on the idea of environment that demands attention.
The words used here are:
Mobile
Ease
Environment
Even though it is in a business setting, I didn't want to go to crazy with the fun
aspect. Also I added subtle hint of going green, because I didn't want to overwhelm the idea.
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